Anita Baayen, Sales Representative
Anita Baayen 1011 Elgin Street West Cobourg, ON K9A 5J4
Phone: 905-373-7653 Mobile: 905-373-2604 Fax: 905-373-4096

What is a Seniors Real Estate Specialist?



A Seniors Real Estate Specialist (SRES®) is a REALTOR® who is uniquely qualified to assist seniors in housing sales and purchases. The SRES® designation is awared only to REALTORS® who have additional education on how to help seniors and their families with later-in-life real estate transactions.

They also draw upon the expertise of a network of senior specialists, such as estate planners, CPAs, and eldercare lawyers, and are familiar with local community resources and services.

Their mission is to help seniors and their families navigate the maze of financial, legal and emotional issues that accompany the sale of a home.

Qualities of an SRES®

  • Has knowledge, experience and compassion in dealing with senior issues.
  • Can suggest housing alternatives, including ones that may allow an aging parent to remain in the home instead of selling it.
  • Takes a no-pressure approach to the transaction and has a strong service orientation.
  • Will take the time needed to make a client feel comfortable with the complex selling process.
  • Understands the emotional demands a sale can make on a senior, and tries to minimize them.
  • Enjoys interacting with seniors, has respect and patience to get to know the client and their needs.